Times are changing, but one thing remains consistent: radio. Radio advertising, while some may consider it outdated, can have a larger reach than television or newspaper advertising for a variety of reasons. Some of the benefits of radio commercials include:

Cost effective. Radio advertising is a more affordable option than television broadcasting or newspaper advertising, mainly because of the immediate reach. Radio commercials also come at a lower rate than other media advertising, especially when you need frequent airing.

Frequency. Radio commercials can play multiple times a day, reaching a wide range of listeners.

Radio commercials reach a wide audience. With online streaming, radio advertising can reach a broader audience. Local businesses in Roanoke, VA, can count on reaching listeners as far away as Smith Mountain Lake, and even those listening abroad. Gain local, regional, and tourist traffic easily with radio commercials.

If you are just looking for local reach, radio can give it to you. Most newspaper and television enthusiasts know that advertisements are easily blocked out and lost in the clutter when reading or watching. Radio advertising comes in during popular listening times and can reach people anywhere – at home, in the car, at work, and more.

Seamless integration to promote your business. Talk radio has remained a popular medium over the years. Hosts not only build strong relationships and bonds with valued listeners, but can seamlessly include advertisements in their shows. There is a reason WFJX is Roanoke’s number one choice for talk radio!

For more benefits of radio advertising, check out the Radio Advertising Bureau for their fact sheets or speak with our friendly sales staff.